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From: The Desk of Ty Cohen
RE: Can You Afford Not to Tour?



 

Dear fellow music industry friend,

Thank you for signing up for my “Taking Your Show on the Road: How to Plan the Perfect, Money-Making Tour” mini-course. Over the next several days you will be receiving additional installments in this series. If you are truly serious about succeeding “out on the road,” I hope you will take time to read each one carefully. In fact, it would probably be a good idea to print each installment and save it so that you can refer to it in the future.

In this, the first installment of the “Taking Your Show on the Road: How to Plan the Perfect, Money-Making Tour” mini-course, we are going to discuss “Can You Afford Not to Tour?”

 

Is touring for you? Can you afford it? Will you make enough money to make it worth the hassle?

Probably the best place to begin is to try and figure out why you would want to tour in the first place. You probably have a set of clubs you’ve been doing for awhile locally, and really can’t imagine why you’d want to add travel expenses to You are already high overhead. Truth be told, it’s precisely because you find yourself in that situation that you should consider touring. Let’s face it. Most of the clubs around the country are used to paying bottom of the barrel prices for their bands. They cater to local guys who can’t wait to get their stage time, and they treat you that way.

The bigger clubs - the ones willing to pay for touring bands - don’t usually consider local groups. And they really shouldn’t. Why should a club owner pay you $1200 for a night when he knows all the locals have been watching you play at that $400 club down the street? How could he possibly consider making his typical $10 cover charge when you’ve been working at $2 a person? If you have a local reputation of being a bargain basement band, it’s going to be hard to suddenly get into the bigger clubs. And if you do, you’re probably only going to get a week or two a year. If you do the math, two $1200 shows may be good for your ego, but they won’t pay as much rent as 40 $400 shows will.

If you want to consistently make the higher scale, you’re going to have to go to where the clubs are willing to pay for it. When you do, you’re going to discover a really strange phenomenon. For some reason, nobody believes anybody important lives in their town (unless you happen to live in Chicago, L.A., or New York City). If a club owner - or even club patrons - think of you as the “local” band, you’ll find you’ll never quite match up to the “big guys” from out of town. Well, the same is true when you start traveling. The fact that you can advertise that you’re from somewhere else suddenly makes you sound like a pro. If you can call a club owner and tell them you’re booking a tour and will be passing through his town on a given week, you will score far more brownie points than if you tell a local owner you live in town and would like to work anytime there’s an opening.

Any club willing to hire a touring band realizes they have expenses. They can’t afford to stay on the road unless they’re making enough to pay all their bills (both traveling and back home). If you’re touring, you can’t afford to have a day job, unless you’re a writer or some other profession you can take along with you.

I hope this installment has been informative for you! Don’t forget, more installments are on their way. In fact, you should be receiving your next installment, “How to Organize the ‘Perfect’ Tour”, shortly.

Sincerely,

Ty Cohen

Author of “The Industry Yellow Pages”

P.S. If you are looking to stage a profitable tour or to get your music heard, promoted and sold worldwide, then you need TheIndustryYellowPages.com Music Directory. This handy reference contains over 20,000 music industry business contacts including managers, promoters, radio stations, clubs and venues, producers, distributors, record labels and much more! This easy-to-use guide is perfect for planning a tour, mailing out demos and finding publishers, distributors and/or record stores to help sell your music! And right now it is available by Instant Download or on CD.

P.P.S. Order now and you will also receive the “How to Make a Fortune in the Music Industry by Doing It Yourself” ebook, the “How You Can Make $500,000 or More a Year in the Music Industry” ebook, “Million Dollar Emails” (which is packed full of tips on how to use the power of the Internet to sell your music) and 5 “Inside the Industry” music reports – all for free! The free gifts alone are worth well more than the low price you will be paying – and remember in “The Industry Yellow Pages” you will find thousands of music industry contacts across the United States, Canada and the Globe no matter what genre of music you play (pop, rap, R&B, country, jazz, gospel, rock, spoken word, acid, metal and many more).

P.P.P.S. You can take advantage of my instant download feature to begin making the contacts you need to succeed right now. What is an instant download? Through our easy and confidential ordering system, we have the capability of delivering quality music industry books, manuals, directories, contracts, forms and agreements to your very own computer, online in just a few minutes and best of all, this option works with all computer types such as PCs, Macs, Desktops and Laptops. If you do not know much about computers, don’t worry, the Instant Download option only requires that you point and click onto a few items in order to download them onto your computer for use. Note: Most of our products can also be downloaded into a PDA as well.

P.P.P.P.S. Still not convinced that “The Industry Yellow Pages” and its free bonus gifts are right for you? Take a look at what just a few of my satisfied customers have said:

"I found TheIndustryYellowPages.com website to be excellent and up to date! The information was obtained easily, promptly and with professionalism. My husband and I are very pleased with the service we received from you and thank you once again for your courteous and professional service. We look forward to dealing with you and purchasing other products from your company again in the future." – Brenda and Rod Carscallen, Barrie, Ontario Canada

”I would like to thank the staff at TheIndustryYellowPages.com. Your directory has helped me boost my career and come in contact with people in the music industry that I would never had met if it where not for your website. Thank you and much success!” – Brad McBride, SouthSide Records, Atlanta, GA

”Guys, just wanted to email you a big thank you! We have nothing but praise for “The Industry Yellow Pages!” It is a must-have for songwriters, bands and musicians! Your contacts are right on. The guidelines you list are professional and exactly what we are looking for! Great job as always. Keep up the great service you provide!” – Joseph Cuccia, President/Founder, Cooch Music

Isn’t it time you wrote your own music success story? Visit http://www.theindustryyellowpages.com to order “The Industry Yellow Pages” package today!

Reprint Rights: You may pass this article around and even use it on your own website, blog, newsletter or anywhere else, just as long as you DO NOT change anything on it, including the links. Thank you! Ty Cohen / Platinum Millennium Publishing.